Small Business Saturday in Southwest Iowa

by Sue Pitts on November 19, 2012

Saturday, November 26th

Small Business Saturday is a national event that is trying to help put the focus on Small Businesses during the holidays for at least one day. Nestled in between Black Friday and Cyber Monday, Small Business Saturday or “Shop Small” is a great opportunity for you to promote your business and the unique things you offer for the holidays.

Small Business Saturday has received a large amount of national media attention, but here are some tips to help you take advantage of that national press and get customers in your business on Saturday and beyond!

1. Utilize free posters, social network icons, logos and more at the Small Business Saturday Website

2. Post reminders about the event on Facebook and Twitter, utilize email.

3. Don’t forget to remind your customers on what kind of gifts they can get for their friends and family at your store. Don’t assume they know!

4. Make wish-lists of the different types of things you offer. (Best Gifts for Mom, Top Selling Gift for Hubby, Teen’s Choice… and so on.)

5. Extend Small Business Saturday to ALL Saturdays before Christmas and offer something special each week. Specials could be discounts, add on services, treats, etc.

6. Small Businesses always give back to the communities in some way, but we are shy about telling the world about it. This is the time to start your toy drive, food drive, etc and tell everyone about through your social networks.

7. Where there is Black Friday and Cyber Monday… there will also be the 2nd largest shopping day of the year – the day after Christmas. Don’t let the big guys leave small business in the dust. Plan something for after Christmas to give your customers the appreciation they deserve! This is your advantage! The ability to personally thank your customers in some post season special way.

Previous post: