Don’t pass over your current customers to get new ones

by Sue Pitts on May 3, 2010

Maybe it’s just me, but I get really annoyed when a business or organization I do business with offers special deals for new customers but nothing for existing customers. Just this morning, a business association announced that if you join during May, you can be entered into a drawing for $7,500 worth of free marketing materials. Well, silly me, I joined back in February. I’m not eligible.

I understand trying to draw in new customers. I do the same in my own business. But while you’re pondering how to best get new business, never forget the loyal customers who’ve been with you before now. Offer them a discount, or a loyalty rewards program or something of value to let them know you care about their business as well.

You can never get enough new customers to make up for lost customers. This is a no-brainer. If you’re doing a give-away, make sure everyone can benefit.

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